Did you know that a big part of a company’s value comes from things like its brand name, ideas, and reputation?1 This makes Harmful Business Banners reputation very fragile. It’s crucial to put safety first in your business plan. Almost 70% of businesses see brand safety as a top concern in 2022, based on IAB Europe data from February 2023.1
Harmful ads can really harm your brand by showing up with bad or risky content. This can change how people think of your brand for the worse.2 Learn how to keep your company’s good image safe. This guide will show you the right steps to take to protect your brand – your most precious asset.
Key Takeaways
Brand reputation is a crucial intangible asset, with 70-80% of a company’s market value coming from it.
Harmful business banners can severely damage brand reputation by appearing next to inappropriate content.
Effective brand safety measures are essential to protect your company’s reputation and customer trust.
Proactive risk management is more important than crisis management when it comes to reputational issues.
A strong brand reputation can lead to higher pricing power, better talent acquisition, and more loyal customers.
Brand safety is key for businesses today. It ensures a brand’s ad doesn’t end up in the wrong place, keeping its reputation safe. In the online ad world, ads can show up in bad spots by mistake.
Keeping ads safe helps build and keep trust with customers. Many people in the US look at a brand’s reputation or values when they buy something. If a brand doesn’t guard its ads, it could lose a lot of money. In 2020, almost $900 million was wasted on ads in the wrong places.
The ad tech world has listed places online where ads should not go. These include topics like war, drugs, and fake news. Ads in the wrong place can also hurt the income of online publishers. For example, when ads were taken off COVID-19 news, the publishers lost money.
Harmful Business Banners
When a company experiences a data breach, it can harm its image and break trust with customers. More and more, people are keeping their personal and financial details to themselves. They want companies to make data security a top priority.5 So, keeping customer data safe has become crucial for all businesses.
It’s key for companies to have strong data protection methods, like safely getting rid of physical data. By showing that you care about keeping customer data private and secure, you can keep their trust. It’s especially important with the rise of cyber threats.
Frequent data breaches in the news mean that companies must take big steps to keep data safe. This is crucial for protecting the company’s image and keeping customers’ trust. Making data security a top priority shows your brand is dedicated to keeping customer information safe.
